This unique program will teach you how to write more persuasive marketing materials and briefs, using the same powerful techniques that copywriters have been using for years.
During this program, you’ll learn about:
- The greatest challenge that your marketing copy and briefs must overcome in order to achieve your goal of persuading the reader to take a desired action
- A basic concept underlying all effective persuasive writing—ignore this one and you’re sunk
- How to write a compelling marketing piece or brief that the reader just can’t put down
- The role of emotion in marketing and jurisprudence, and how to skillfully trigger the reader’s emotions
- Two things readers absolutely hate—and how to avoid them
- How to deal with objections to your position
- Closing the deal: conclusions and calls to action
- And more . . . .
You’ll also receive links to all of the books, articles and other resources discussed during the teleseminar.
The recording is provided in mp3 format. You can listen to it on your computer, or download it to put on your mp3 player or burn onto a CD.
Program length: 1 hr. 32 min.
Powerful Persuasive Writing Techniques for Your Marketing Material and Briefs - Recording
Price: $97
