On Thursday, October 8, social media and legal technology maven Nicole Black and I will be presenting The 6 Things You Need to Know About Social Media as part of two-part program on social media for lawyers. In this program, lawyers will learn about six important principles, applicable across social media platforms, that will help them use social media to promote and market their practices, showcase their areas of expertise, and network with other attorneys

The program starts at 8 a.m., and is followed by Twitter for Lawyers. The second session, on October 14, features programs on Social Media-The Vulnerabilities and Liabilities and Blogs, Facebook, Linkedin For Lawyers. Registration is available for one or both sessions, and a total of 6 CLE credits will be available (pending accreditation). The program is sponsored by and will take place at New York Law School, 57 Worth Street in Manhattan.

Nicole and I will be reprising our social media presentation at the ABA GP|Solo Division’s National Solo & Small Firm Conference at the Millenium Biltmore Hotel in Los Angeles on Friday, October 16, under the title Social Media for Lawyers: Six Important Principles for Effective Participation. It’ll be another early morning, with the program once again starting at 8 a.m.

On Saturday, October 17, I’ll be co-presenting Powerful Writing Techniques to Help You Persuade Judges and Win Clients with Hon. Gerald Lebovits. This program teaches lawyers to write more persuasively by using the same powerful techniques that copywriters have relied on for years. Topics covered in this course include:

• The greatest challenge your writing must overcome to persuade readers to take a desired action
• Basic concepts underlying all effective persuasive writing—ignore these and you’re sunk
• How to write a compelling brief that the judge just can’t put down
• The role of emotion in jurisprudence and how to trigger the reader’s emotions
• The things readers absolutely hate—and how to avoid them
• How to deal with objections to your position
• Closing the deal: conclusions and calls to action
• And more . . . .

This program runs from 1:15-2:15 p.m. (thank goodness!).

I look forward to seeing you at these exciting educational programs!

It was like old home week from the moment I checked into the hotel. Even before I had a chance to drop my luggage in my room, I ran into old friends Bob Kraft (@bobkraft), Allison Shields (@allisonshields) and Jim Calloway (@jimcalloway). Throughout the course of the weekend, I also caught up with my roommates, Carolyn Elefant (@carolynelefant) and Nicole Black (@nikiblack), as well as Andy Simpson (no Twitter username for him—he’s a Twitter curmudgeon!), Aviva Cuyler (@avivacuyler), Kevin O’Keefe (@kevinokeefe), Matt Homann (@matthomann), Ed Poll (@LawBiz), Jeff Allen, Gabe Acevedo (@gabeacevedo), Andrea Cannavina (@legaltypist), Larry Port (@rocketmatter), Jack Newton (@goclio) and Gregory Bell (@jazzrochester).

I’m grateful that I got a chance to get to know Adrian Lurssen (@jdtwitt), Ben Schorr (@bschorr), Conrad Saam (@conradsaam), Rodney Dowell (@rodneydowell), David Shulman (@SoFlaEstatePlan), Jordan Furlong (@jordan_law21), Jensen Ware (@jensenware) and Steve Matthews (@stevematthews).

I met and wish I had a chance to spend more time with Amy Derby (@lawfirmblogger—check out her pictures from the show), Nancy Duhon (@nancyduhon), David Masters, Huma Rashid (@huma_rashid), Michelle Rozovics, Richard Maseles, Alan Klevan (@MassLPMAttorney), Erik Mazzone (@erikmazzone), Rex Gradeless (@Rex7), Brandon Prebynski (@prebynski), Ed Scanlan (@edscanlan) Gwynne Monahan (@econwriter5), Rob LaGatta (@RobLaGatta) and Colin O’Keefe (@colinokeefe—the spitting image of his dad, Kevin).

Like many bloggers who attended TechShow, I need a few days to decompress from the conference, catch up with my work, and get my thoughts together for a substantive post about Techshow (and, more specifically, the keynote address by Richard Susskind, author of The End of Lawyers).

In the meantime, here are some videos and pictures from the show:

The Twitter shirt