Internet-based tools, from e-mail to online legal research, are fundamental to the rise of appellate practice and contract lawyering as viable practice niches. The web is critical not only to how we do our jobs, but also to how we market our services to other lawyers.

A blog is one of the most powerful tools you can use to market your practice to fellow lawyers, because blogging allows you to showcase your writing ability and legal skill in an informal, easy-to-update, and readily accessible format. Since blogging requires only a minimal financial investment (you can start a blog for under $50—and that includes buying a domain name and a web hosting services!), it’s a perfect marketing tool for lawyers just starting their own practices, as well as for more established lawyers seeking the highest ROI for their marketing dollars.

In How to Market an Appellate or Contract Lawyering Practice Using Blogging and Social Media, appellate law blogger D. Todd Smith will teach you how you can use a blog to market any kind of contract or appellate law practice, whether your practice is state-specific or nationwide. Join us to learn more about:

• Why you should blog
• How to create a blog
• How to generate content
• How blogging fits into a broader social media strategy
• And more . . . .

D. Todd Smith is creator and publisher of the Texas Appellate Law Blog, a trusted source of practice tips, resources, and news for anyone with matters pending before Texas appellate courts. A former big-firm lawyer, Todd opened a solo practice in 2006 and has been blogging ever since. In addition to catching the attention of local media outlets, Todd’s blog posts have been republished on CNN.com and in the online versions of the Wall Street Journal and Chicago Sun-Times. As a result of his blogging efforts, legal publications including Texas Lawyer have published his expert commentary on appellate law issues.

Join us for this teleconference on Thursday, February 19 at 3 p.m. Eastern (noon Pacific).

Your registration includes participation in the live teleseminar and a copy of the program recording (mp3). To register, visit our Products page and add a Silver Membership to your cart.