Joan Stewart (a/k/a The Publicity Hound) is my personal PR guru. I subscribe to her free weekly ezine, and have gotten tons of great advice from it. As a result of applying the techniques that Joan teaches about, I have had a lot of publicity success for my various businesses (including getting my pet products business, Political Party Pets, featured on The Today Show the day before election day).

Joan is now offering a free ebook that includes 24 of the best publicity tips from her free ezine, “The Publicity Hound’s Tips of the Week” from 2008.

As detailed on Joan’s website, this year’s book includes:

• A fast, inexpensive way to catch the attention of journalists in your community
• A clever way to get onto the morning TV talk shows . . . most people who are pitching aren’t doing this
• A place where you can connect daily with journalists who are looking for sources. And it won’t cost you a penny
• What to do when you’re tempted to strangle a reporter for wasting your time interviewing you, and then leaving your name out of the story
• A news story that appears several times a year in almost every community and is PERFECT for piggybacking onto
• 9 ways to use video to pull more traffic to your website, sell more products, generate publicity, and build word-of-mouth publicity about your product, service, cause or issue
• 11 ways to use a paid or unpaid assistant to help with publicity-related tasks
• How to make your local Chamber of Commerce one of your biggest promoters
• A free tool that tells you whether your press release gets a passing grade or a big, fat F
• How to use a popular social networking site to snoop on your competitors legally and ethically
• What writers can learn from a beloved dog’s obituary
• How to claim the Number 1 spot on Google
• A publicity mistake that most companies make, and it kills their chances of ever getting covered

There’s also a link at the bottom of the page to her free tips books from 2005-2007.

You can get the free e-book at Joan’s website.

For more fantastic advice from Joan, check out PR 101 for Lawyers: How to Write Direct-to-Consumer Press Releases That the Media Will Also Love.